Proof Pulse — Increase Conversions, leads, and sales Social Proof technique
Best Social Proof Tool
What is Proof Pulse?
Proof’s first product, Pulse, helps online business increase their leads and sales by showing real-time social proof. Visitors will see notifications on the page when other people sign up or purchase. Seeing this builds trust and confidence with the visitor, which leads to higher conversions.
Across 20,000 sites that use Proof, the average conversion lift of leads and sales is 10–15%. Proof Pulse is perfect for any online business that wants to convert its visitors to leads and sales.
Over 20,000 sites use Proof and get an average lift of 10–15% more leads, demos, and sales.
Top 5 use cases to add Proof:
- Landing pages get more leads from ebooks and content
- Registration pages get more RSVPs to webinars and events
- Booking pages get more consultations and demos
- Product pages get purchases and add-to-carts
- Order pages get more sales and upgrades
What goal do you want Proof to impact?
Popular goals include increased content leads, sales, and signups, event and webinar registrations, demos, and bookings. The average conversion lift of adding Proof is 10–15%.
Which Proof notifications do you want to use?
1. Recent Activity — this shows real people taking action on your site. Example: “Jessica from Austin, TX just downloaded the guide 2 minutes ago.”
2. Live Visitor Count — this shows how many people are on your page or site in real-time. Example: “45 people are viewing this page right now.”
3. Hot Streak — this shows how many total people have taken action in a recent time period. Example: “127 people have started a trial in the last 7 days.”
4. Conversion cards — this allows notifications to expand into CTAs based on time or scroll triggers. Example: “Join 3,000 other people who got started. [Get started]” Customize Proof with settings for desktop and mobile, the timing of popups, and personalize for 42 languages.
Which page URLs do conversions happen? And which pages do you want to display that social proof? Commonly you will capture and display conversions on the same page. For example, Capture from the opt-in page and display it on the opt-in page. Sometimes, you may want to capture conversions via your CRM or another backend system. In this case, you could use a webhook or Zapier.
Since you set up conversion goals and you are running an A/B test with Proof on your site, your dashboard will show you analytics on how much Proof has impacted your conversions. Across 20,000 sites using Proof, the average conversion lift is 10–15%. Customers also love the increase in credibility, urgency, and brand trust.
